Add loyalty to your hospitality clients’ retainer
If you already work with independent cafés and restaurants, loyalty is a service they can see working on their own counter.
A service your clients can see
Independent cafés and restaurants are hard clients for marketing. Budgets are tight, and it’s difficult to prove what a social post or a website change did for them. A loyalty card is different. The plate is on the table, the staff use it every day, and regulars have the card in their phone.
That makes it a useful addition to what you already sell. It sits beside social, search or web work, and it gives you something physical in the business.
What your client gets
- A card in the customer’s wallet. A tap or a scan gives a stamp, with no app and no sign-up. The card lives in Apple Wallet or Google Wallet.
- Plates and staff cards in your brand. Plates issue stamps, staff cards redeem rewards, and any tag can be changed from your phone without a reprint.
- Their own rules. Each business sets how many stamps earn the reward, and what the reward is.
- Results they can read. Regulars, stamps, rewards, and a heatmap of when people come in.
Why it suits an agency
You don’t want to become a printer or a software company. With Loylo, the plates and cards are printed and shipped to you, and the platform carries your name. Your clients and their customers see your agency, on your own address, with emails in your name.
You hold stock rather than ordering for each client. Keep a kit in your bag, and when a client says yes, set them up from your phone: pick the business, set the reward, scan the tags. It keeps working if the café’s signal doesn’t.
How to add it to your retainer
The simplest route is to offer it to clients you already have. Pick a café or restaurant where you get on well with the owner, and set it up as a pilot. After a few weeks you’ll have a results page to show them, and to show your next client.
You set the price, either as a line on an existing retainer or as a monthly service of its own. You could also add a set-up fee to cover tags and the visit. The licence is a one-off payment, so there’s no monthly licence fee to work around.
The results page also gives you a reason to get in touch each month. The heatmap shows when their regulars actually come in, which is useful for rotas and promotions.
Finding new clients
When you’re ready to go beyond your existing clients, lead packs help you find more of the same. Pick a niche and draw your area, and you get a list of businesses from Google Maps. You can also search for businesses like the clients you already have.
A live example does most of the selling. Take a plate along, tap it, and show a stamp landing on your phone.
Where it fits
It suits independent businesses with regular customers: cafés, coffee shops, bakeries, restaurants and bars. It’s less of a fit where people visit once a year. Start where people come back every week, and you’ll have results worth showing sooner.